Positive social media exposure and powerful visual content are critical in gaining program support, connecting fans and the community to the MSU Bears Baseball program. This helped increase attendance, recruiting, and ultimately created revenue. The Missouri State Baseball Program agreed to ramp up its media effort and ask Spot Media Production Group to be a vital and instrumental part of this effort. This anthem video launched an ongoing segment for the MSU Athletic Department to highlight it’s baseball team through this 2019 season. Delivering new content on a weekly basis, Spot opened new doors and provided new opportunities not only for the baseball program but the University as well. The video received over 50k organic views on its social channels, 196 retweets, and 716 shares on Instagram in just a few months.