Industry Insights

  • On the Case: Creating a Case Study Video That Converts

    On the Case: Creating a Case Study Video That Converts

    We’re all obsessed with video content. A whopping 87% of marketers report that video content has helped their business increase sales. A key reason behind the growing popularity of videos is their ability to create a more engaging and immersive…


  • St. Louis Story Stitchers

    St. Louis Story Stitchers

    Dedicated to preventing gun violence, the St. Louis Story Stitchers bring together talented BIPOC youth to create social change. However, in light of the COVID-19 pandemic, the collective shifted its focus to tackle a critical issue: disseminating accurate vaccination information…


  • Your Virtual Workshop Made Simple: What You Need to Know

    Your Virtual Workshop Made Simple: What You Need to Know

    Virtual workshops are a learning experience that can teach others and highlight your company.


  • Class Is in Session: The Educational Video Production Guide

    Class Is in Session: The Educational Video Production Guide

    Before you start the production process of creating educational videos, you need to determine what type of video best aligns with your audience’s preferences and your company’s needs. Most educational videos fall into one of five categories, each fulfilling specific goals and getting your point across slightly differently.


  • What You Can Expect From a Video Production Timeline

    What You Can Expect From a Video Production Timeline

    Video production timelines can be challenging to manage without a solid plan. Understand what goes into a video production timeline and what you can expect to encounter before the video is done.


  • How Healthcare Video Production Can Succeed in Patient Engagement

    How Healthcare Video Production Can Succeed in Patient Engagement

    Some patients are wary of the healthcare system and processes, but video helps humanize the industry. Discover how healthcare video production assists in patient engagement and outreach, and what these videos should look like.