Cordell and Cordell came to Spot to help create a new commercial, and a new tone and energy for their commercials overall. With a specialty in family law - specifically divorce -  the subject matter isn’t always upbeat. We used this commercial, that played regionally for the NCAA basketball “Sweet Sixteen” as well as online, as an opportunity to come up with a fresh perspective and a fresh message for divorced fathers. From original concept, to the cinematography, to post-production and an original music score, we created a new way to look at fatherhood that has the potential to grow into a full campaign.