Case Study

Cordell & Cordell


Cordell & Cordell

Our Services

  • Creative Concepting

  • Produce

  • Shoot

  • Edit

  • Final Audio

  • Final Color

Cordell and Cordell came to Spot to help create a new commercial, and a new tone and energy for their commercials overall. With a specialty in family law - specifically divorce -  the subject matter isn’t always upbeat. We used this commercial, that played regionally for the NCAA basketball “Sweet Sixteen” as well as online, as an opportunity to come up with a fresh perspective and a fresh message for divorced fathers. From original concept, to the cinematography, to post-production and an original music score, we created a new way to look at fatherhood that has the potential to grow into a full campaign.

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