Cordell & Cordell

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Cordell & Cordell


  • Creative Concepting
  • Produce
  • Shooting
  • Edit
  • Final Audio
  • Final Color

Cordell and Cordell came to Spot to help create a new commercial, and a new tone and energy for their commercials overall. With a specialty in family law – specifically divorce –  the subject matter isn’t always upbeat. We used this commercial, that played regionally for the NCAA basketball “Sweet Sixteen” as well as online, as an opportunity to come up with a fresh perspective and a fresh message for divorced fathers.

From original concept, to the cinematography, to post-production and an original music score, we created a new way to look at fatherhood that has the potential to grow into a full campaign.