Case Study

Selling the Benefits of US Soy in Barcelona


United States Soybean Export Council

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Five U.S. soybean farmers and 10 U.S. export representatives traveled to Barcelona to interact with nearly 250 soy buyers from around the world. The farmers also had the opportunity to tour processing facilities in Barcelona. Spot was there with USSEC to document the event and tell the story of the mission trip.

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